Celebrity to launch kid’s nontoxic clothing line

Posted on Oct 06, 2008 by Susie Collins in Blog, Healthy Living, Products, Susie Collins

I hope you visit Eco Child’s Play often, a greenie website for parents where you can get excellent “advice for an organic, fun and chemical-free life for your kids, [with] reviews and suggestions for toys, education, nutritional foods and family activities.”

Here’s great tip about the upcoming clothing line from celebrity Jenny McCarthy.

Jenny-mccarthyThough Jenny McCarthy may have hit it big originally for her bad girl image, now she wants to go good. Too Good.

McCarthy signed with Brand Sense Partners to launch a children’s lifestyle line, Too Good by Jenny, next Spring. The line will be focused on providing children with safe, non-toxic surroundings.

Ever since McCarthy’s son, Evan, was diagnosed with autism in 2005, the star has taken a very holistic, earth-friendly approach towards raising him. She wants her line to reflect these beliefs with non-toxic linens, toys, cleaning products and gluten-free food and drinks.

While organic and non-toxic children’s wear has been finding a market in high-end boutiques, McCarthy’s line will be sold primarily at mid-tier stores with an emphasis on affordability for all parents.

This is a guest post by Kelly Duneavy, a reporter for MarinScopes newspapers.

Read More on Non-Toxic Care for Children:

FairyTales Organic Hair Care for Children
A Safe Non-Toxic Bug Repellent for the Little Ones
Green Family Values: Natural, Wooden, Toys by Plan Toys

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3 Responses to “Celebrity to launch kid’s nontoxic clothing line”

  1. Kerry

    07. Oct, 2008

    Yeah, Jenny. Autism research benefits CFS research. MCS seems to go along with both. Hopefully next all of our clothes will be SAFE! (and hopefully what we wash them in). Kerry

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  2. Susie Collins

    07. Oct, 2008

    Yes! And what I really love about this line is that it’s going to be marketed and priced in “mid-tier” stores for us regular folks. Now, being able to actually go in the store to make the purchase might be another challenge for those of us with MCS! Hopefully MCS moms can find online!

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  3. Ruth

    08. Oct, 2008

    Just another thought to add to the mix….the celebrities who choose to make a difference in the world REALLY can…I think of Julia Roberts and the show she did on Oprah one time, about going “green.” It didn’t even seem like her! She talked about having parties with her friends and they did it to learn new ways to live Non-Toxically….that show probably made a huge impact on a lot of people because she used Oprah to do it. When asked whether she used a deodorant, Roberts said “No!” Someone else mentioned using baking soda as a deodorant.
    The words MCS were never uttered, but still, this program made a huge impact, i think!

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