The non-toxic arm of the household paint world is booming, and many companies have entered the market.
Your Home reports nontoxic paints are gaining in popularity.
This story was sent to me by several people! I’m excited myself because it means it will much easier for me to find NO VOC paint for my next renovation project! Woohoo!
Spring often brings the urge to clean, perhaps to liven up a room with a fresh coat of paint. Now that can be done with eco-friendly paints that don’t give off noxious odours.
The non-toxic arm of the household paint world is booming, and many companies have entered the market.
AFM’s Safecoat brand is the granddaddy of the non-toxic paint business, having been in the market for 25 years. Boutique brands, including Mythic and YOLO Colorhouse, have cropped up in recent years, and industry giants tout their own non-toxic, latex brands.
Sherwin Williams has its Harmony line, while Home Depot sells Freshaire Choice. Benjamin Moore already sells its low-toxic Aura but is rolling out a new, zero-VOC interior paint called Natura that it says will be available in all of its nearly 3,000 colours.
“Everyone is trying to paint a green face on themselves,” said David Johnston, 58, of Boulder, Colo., a building consultant who wrote Green from the Ground Up: Sustainable, Healthy and Energy-Efficient Home Construction (Taunton, 2008).
“That ‘new house smell,’ as much as we’ve come to love it, is really a flag that there’s something in the air that we don’t want our kids to breathe,” said Johnston.
Please go read the whole story at Your Home.
Thanks, Linda, Bonita and others!
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